HI! I’m Lau

Strategic Operations &

Transformation Leader

I help organizations TURN complex, cross functional work into clear operating systems that improve execution, visibility and scale.

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Global delivery, growth and operational scaling

 

REVENUE AND FORECASTING

Managed portfolios exceeding $120M+ in annual revenue, building forecasting and pacing models by connecting pipeline health, sales activity, and delivery capacity — improving visibility and decision-making across stakeholders.

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Operation Clarity And Scaling

Designed and implemented frameworks, aligning workflows, roles, and KPIs to standardize execution, reduce ambiguity, and scale delivery across multi-region teams for over 50+ FTE. Built data programs for enterprise and corporate organizations.

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COMPLEX DELIVERY AND RESOLUTION

Led resolution of high-risk, cross-functional challenges involving performance gaps, tracking issues, and stakeholder misalignment — stabilizing accounts and protecting revenue continuity for major brands like Microsoft, Paramount, HBOMax, Victoria Secret and more.

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Selected Work

scaling a global operation

Build and scaled a multi-region advertising operation supporting more than 2000 small and medium-sized business and portfolio exceeding $120MM in annual revenue.
The work went beyond increasing headcount, it required establishing clearer operations rhythms, performance mechanisms, workflows, and governance so teams across Costa Rica, Japan, India and Australia could execute more consistently.


The result: A more structured operating model that gave leaders better visibility, strengthened accountability, and supported continued international growth.

Improving Performance across high-value accounts.

Led cross-functional delivery for a portfolio of major entertainment and media brands, including complex campaigns with tight timelines, significant commercial value, and multiple internal dependencies.

By strengthening planning, clarifying ownership, and introducing more consistent performance reviews, I helped teams identify risks earlier and improve execution across sales, creative, operations, and client-facing functions.

The result: stronger delivery across a portfolio valued at approximately $35 million, supported by a team that grew from 15 to 25 professionals.

Building Operating Systems for Growing Organizations

Through my consulting practice, I supported approximately 30 organizations across 12 countries as they worked through growth, operational complexity, and organizational change.

My work included designing processes, clarifying roles, facilitating leadership workshops, improving commercialization strategies, and helping founders and executive teams translate ambitious ideas into practical execution plans.

I also built and led a multidisciplinary consulting team of up to 11 professionals and delivered more than 200 workshops and talks in partnership with companies, universities, incubators, foundations, NGOs, and public institutions.

The result: clearer priorities, more scalable ways of working, and stronger alignment between strategy and day-to-day execution

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Clarity Over Complexity

Most organizations don’t fail because of lack of strategy — they fail in execution.

Misaligned teams, unclear ownership, and broken processes create friction that slows everything down.

My work focuses on bringing clarity to complexity — aligning people, systems, and execution so organizations can scale with confidence.

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READ THE BLOG

Destacado
Do Not Automate the Confusion
Do Not Automate the Confusion

I have seen processes where information moves through multiple tools, approvals depend on informal conversations, ownership changes from case to case, and exceptions are handled through individual judgment.

A Tracker Is Not an Operating Model
A Tracker Is Not an Operating Model

Organizations love trackers.

When work becomes difficult to manage, the instinctive response is often to create a spreadsheet, a project board, a dashboard, or a new set of status fields.

Sometimes that helps.

Sometimes it creates a beautifully organized representation of the same confusion.

A tracker tells you where information is recorded.

An operating model tells you how the organization works.

Recovering Performance Starts With Diagnosing the System
Recovering Performance Starts With Diagnosing the System

When performance drops, organizations often begin by asking:

Who is underperforming?

Sometimes that is the correct question.

But it is rarely the only one.

Performance is shaped by the interaction between people, goals, workflows, incentives, tools, leadership, and customer conditions.

What Is Launching in the Next 30, 60, and 90 Days?
What Is Launching in the Next 30, 60, and 90 Days?

A good 30-, 60-, and 90-day view does more than report dates.

It creates a planning horizon.

At 90 days, teams should be validating scope, ownership, and major dependencies.

At 60 days, commercial and operational work should be visibly underway.

At 30 days, unresolved issues should be explicit, owned, and actively managed.

A Good SOP Should Make the Work Easier
A Good SOP Should Make the Work Easier

Standard operating procedures have a branding problem.

For many employees, an SOP is a long document stored somewhere they rarely visit, written in formal language, and usually discovered only after something has already gone wrong.

That is not a process.

Scaling a Global Team Is Not a Headcount Exercise
Scaling a Global Team Is Not a Headcount Exercise

Different time zones. Different levels of experience. Different leadership styles. Different interpretations of the same process. More stakeholders, more handoffs, and more opportunities for information to get lost.

Why It’s Important for People to Believe in Your Business
Why It’s Important for People to Believe in Your Business

Internationally acclaimed writer and speaker Simon Sinek revolutionized the concept of selling in his mind-blowing Ted Talk, How Great Leaders Inspire Action. He basically started this whole conversation about beliefs, business, and asking the question why before anything else.

E-Commerce Webinar: Evolution with Fygaro.com
E-Commerce Webinar: Evolution with Fygaro.com

We approached Fygaro with the idea of this webinar as a way to give a boost to those facing this change. Experts in the field of Ecommerce participated with us to give inspiration and coaching on taking a business online.

5 Podcast to inspire Female Entrepreneurs
5 Podcast to inspire Female Entrepreneurs

I'm a big fan of podcasts, you can easily listen to them while driving, working out, or depending on the task even working. In the last couple of years, the number of podcasts in all languages coming out has been a bit overwhelming, and this is I wanted to give you my curated list.

What is personal branding?
What is personal branding?

Right now, personal branding is using a name or nickname binded to the qualities or strenghs of someone, combined with a very specific skillset based on expertise to push commercial actions.