STRATEGY · GROWTH · OPERATIONS · TRANSFORMATION
Business Strategy & Transformation Leader
I help leaders make sense of complex business problems, uncover where value is being lost or underused, and turn insight into clear priorities for growth.
What I Do
BUSINESS VALUE & GROWTH
Find what is actually holding the business back.
I investigate business performance across customers, sales, marketing, operations and people to identify where value is being lost, where opportunities are being underused and what deserves attention first.
Business diagnostics • Growth strategy • Commercial opportunities • Customer insight • Positioning
STRATEGY & TRANSFORMATION
Turn complexity into focused action.
I help leaders translate complex business challenges into clear priorities, practical roadmaps and measurable outcomes — connecting strategy with the people and systems required to make it work.
Business strategy • Transformation • Operating models • Cross-functional alignment • AI enablement
LEADERSHIP & FACILITATION
Get the right people solving the right problems.
Some of the best answers already exist inside the organization. I design and facilitate conversations that surface those insights, challenge assumptions, align stakeholders and turn ideas into decisions.
Executive workshops • Team facilitation • Sales enablement • Strategic advisory • Coaching
Selected Work
Scaling a global operation
Build and scaled a multi-region advertising operation supporting more than 2000 small and medium-sized business and portfolio exceeding $120MM in annual revenue.
The work went beyond increasing headcount, it required establishing clearer operations rhythms, performance mechanisms, workflows, and governance so teams across Costa Rica, Japan, India and Australia could execute more consistently.
The result: A more structured operating model that gave leaders better visibility, strengthened accountability, and supported continued international growth.
Improving Performance across high-value accounts.
Led cross-functional delivery for a portfolio of major entertainment and media brands, including complex campaigns with tight timelines, significant commercial value, and multiple internal dependencies.
By strengthening planning, clarifying ownership, and introducing more consistent performance reviews, I helped teams identify risks earlier and improve execution across sales, creative, operations, and client-facing functions.
The result: stronger delivery across a portfolio valued at approximately $35 million, supported by a team that grew from 15 to 25 professionals.
Building Operating Systems for Growing Organizations
Through my consulting practice, I supported approximately 30 organizations across 12 countries as they worked through growth, operational complexity, and organizational change.
My work included designing processes, clarifying roles, facilitating leadership workshops, improving commercialization strategies, and helping founders and executive teams translate ambitious ideas into practical execution plans.
I also built and led a multidisciplinary consulting team of up to 11 professionals and delivered more than 200 workshops and talks in partnership with companies, universities, incubators, foundations, NGOs, and public institutions.
The result: clearer priorities, more scalable ways of working, and stronger alignment between strategy and day-to-day execution
Clarity Over Complexity.
Businesses rarely struggle because they lack ideas.
More often, the challenge is understanding what is actually happening, what matters most, and where to focus next.
I work across strategy, growth, operations, customer experience and people to connect the dots between what the data shows, what customers experience and what teams already know.
I look for two things:
Where value is leaking and where value is hiding.
Then I help leaders turn those findings into focused decisions, practical actions and measurable outcomes.
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